Slicecast

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

This book was a real eye-opener. After previously reading China, Inc I was in awe walking away thinking any entrepreneurial individual could make his million there. Mr China was told from the heart making sure ever reader understands that if you know business in the West you certainly do not know business in China.

 Mr China puts us in the shoes of Tim Clissold, a UK businessman who had a passion for China who took investment funds to China and proceeded to make money. Soon after starting he started to realise things in China aren't quite what you expect.

A fantastic learning experience for me, really puts a lot of what you read in the papers into perspective - and it's entertaining at the same time. Brilliant. 

In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions.

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

 

A fantastic book that really drills home the size of China what what the emergence of the next superpower means to the world. There is unfortunately a slight skew to how China will affect the US, but believe me - if you want to do business in Asia you need to read this book.

Learn how to train your mind to make smarter more effective decisions. From the author of the now famous "Tipping Point" Gladwell really makes you think hard about those fast paced left turn / right turn decisions we are faced with every day.

Paul Sloane - what a genius. Lateral thinking is the most important skill anyone in business should understand, it provides us with the ability to tangentially approach and fix problems. What Paul teaches us so well in all of his books (he has published many) is that sometimes the best answer is also the simplest - we should look laterally rather than trying to over analyse. I was lucky enough to spend a day with Paul when I worked for AKQA (thanks Ajaz for organising!)

With Six Thinking Hats, de Bono introduces a methodology that most of us have been exposed to, or at least heard of - the way to solve problems or strategic issues by effectively playing devils advocate multiple times. By looking at a problem from the emotional, creative, fact, positive, negative and organisation point of views we find great new ways to come up with those winning solutions - often from a perspective you may not have even considered.